Our mission is to make healthy eating more accessible and delicious through nutrition benefits. 🥦


We believe people truly care about their health, the planet and animals. 💪🌎🐮 But we know folks value other things too, like taste, convenience, cost and familiarity. So our job isn’t to convince people to care but rather to facilitate healthy action amid competing priorities.

Since plant-based eating is better for our health, the planet and animals, we work with employers and food delivery companies to make it easier to eat healthily and enjoy their benefits.

We see healthy eating as an exciting opportunity for employers to support employees and employees to perform their best, which is why our vision is a world where nutrition is the benefit of choice for both.