We believe people truly care about their health, the planet and animals. 💪🌎🐮 But we know folks value other things too, like taste, convenience, cost and familiarity. So our job isn’t to convince people to care but rather to facilitate sustainable action amid competing priorities.
Sure, we love other healthy actions too, but we really dig plant-based eating because it offers some of the best bang for our health and sustainability buck. We could go on about its benefits but we’re all about action, so get started here!