Our mission is to accelerate the world’s shift toward plant-based eating. ⏩🌱


We believe people truly care about their health, the planet and animals. 💪🌎🐮 And we know folks value other things too, like taste, convenience and familiarity. So our job isn’t to convince people to care but rather to facilitate sustainable action amid competing priorities.

Since plant-based eating is better for our health, the planet and animals, we make it easier to try plant-based foods and enjoy their benefits. 😌

Sure, we love other healthy actions too, but we really dig plant-based eating because it offers some of the best bang for our health and sustainability buck. We could go on about its benefits but we’re all about action, so get started here!