“88% of consumers want brands to help them live sustainably.”
It’s great when brands reduce their environmental impact. A bicycle manufacturer, for example, can source its materials thoughtfully and install solar panels at its production facilities. ☀️ But that company is likely still taking more from the earth than it’s giving back to it. Given this inherent unsustainability, brands seeking to operate responsibly and empower customers should extend sustainability efforts beyond their own products.
We help brands create impactful engagement through unexpected efforts. With some brands, these “sustainability beyond” efforts are natural extensions of their work. Compassion in World Farming, for example, is working to end factory farming, so they partnered with us to amplify their advocacy efforts by offering plant-based foods and impact tracking to supporters and their friends. 🌱
With other brands, “sustainability beyond” efforts require more creativity. For example, we could work with the bicycle maker above to create a “Bikes for Burritos” recycling program that rewards cyclists with plant-based burritos when they turn in their old rides. 🌯 As a result, those folks are likely to try more plant-based foods and reduce their food footprint by replacing animal-based options. (We tend to focus on plant-based eating since it’s a high-impact action, but we facilitate other efforts too.) Thus, that brand moves from reducing unsustainability to creating sustainability beyond bikes, and it delights customers in the process.
And bicycles are just one example; there are tons of “sustainability beyond” possibilities and we’re stoked to work with brands to make them happen! If you’re a for-profit, nonprofit, employer or other organization looking to create engagement and/or sustainability, we’d love to connect. Simply submit the form below to start the conversation! Or if you know of a group who fits that description, please send them our way or use the form to recommend them. 🙌